CANINE SIZING PLATFORM

AI platform for scan-to-fit dog wear.

One CV/ML pipeline — scan your dog with a phone, get a precise size recommendation, then build anything that fits: boots, collars, and beyond.

Explore the platform See how it works
PAW_MESH · RECONSTRUCTION · LIVE
FIG.01
PIPELINE_FEED
00 / THE PROBLEM

Bad fit is bleeding pet e-commerce.

Pet wear is still sold on S–M–L guesswork. Ill-fitting products come back — as returns, refunds, and dogs that simply refuse to wear them. Sizing is the single largest point of failure between a pet brand and a repeat customer.

Online apparel return rate
20–40%
of apparel bought online comes back — the highest return rate of any e-commerce category.
NRF · RETAIL RETURNS LANDSCAPE
Returns caused by poor fit
50–70%
of those returns are caused by size and fit — more than every other reason combined.
MCKINSEY · PRIME AI RETURNS DATA
Apparel-category conversion rate
~2%
apparel — the category pet wear is sized like — converts at roughly 2%, among the lowest online, with fit uncertainty a recurring cause.
2026 E-COMMERCE CONVERSION BENCHMARKS
01 / HOW IT WORKS

A photo goes in. A perfect fit comes out.

Four steps, one unbroken data path — the owner scans a dog, our models turn it into a fit spec, and that spec becomes a size recommendation ready for the brand's platform. No tape measure, no size chart, no guesswork.

01

Scan

18 BIOMETRIC PTS

The owner scans the paw. Guided capture collects clean, multi-angle input.

02

Data

3D MESH

A 3D mesh is reconstructed and matched against breed-aware biometric models.

03

Fit

The system generates a validated size and true-fit recommendation for the product.

04

Recommend size

EXACT SIZE MATCH

The platform returns the exact recommended size and fit spec — ready to plug into the brand's sizing, checkout, or fulfillment.

CLOSED_LOOP → every recommendation feeds fit outcomes back into PawBase
02 / PLATFORM

Three modules. One system.

Each product owns a layer of the stack — capture, data, product — and every layer speaks to the next.

CAPTURE LAYER

PawScan

A mobile app that measures a paw from a handful of photos — a live reticle guides capture and extracts biometric points on-device in seconds.

PawScan app — guided paw scanning
CONSUMER-FACING · LIVE
DATA LAYER

PawBase

The system of record — reconstructs a 3D paw mesh, benchmarks it against a breed-aware database, and outputs a manufacturable fit spec.

3D_MESH BREED_MODEL FIT_SPEC.json
INTERNAL / B2B · CORE
PRODUCT LAYER

Canela Pawwear

Our proof-of-concept D2C brand — footwear made with CanelaFlex, sculpted to a single paw's spec, validating the platform end-to-end with real customers.

Canela Pawwear custom-fit booties
D2C · PROOF OF CONCEPT
03 / THE VISION

One parametric model of the dog. Every category of fit.

Every scan feeds a parametric model of canine anatomy — a SMAL-style body model that encodes each dog's size, shape, and proportions. We start at the paw for footwear, then extend the same model to the neck, chest, and torso. Each new region the model learns to measure unlocks another product category on one sizing platform.

SCAN TARGET 01

Footwear

Measures paw geometry
LIVE
SCAN TARGET 02

Collars

Measures neck circumference
NEXT
SCAN TARGET 03

Harnesses

Measures chest & girth
ON ROADMAP
SCAN TARGET 04

Apparel

Measures back length & body
EXPLORING
A parametric body model — SMAL for pet wear.
Computer vision measures each part; PawBase assembles it into one model that sizes every category.
04 / TRACTION

The dataset compounds with every scan.

0
Paw scans processed
0
Breeds in database
0
Fit-prediction accuracy
0
Manufacturing tolerance
05 / FAQ

Frequently asked.